Ways to Drive Sales After the Holidays.
The holiday season is one of the best times of the year for many store owners. But what about when it’s over? How can you continue to drive sales when everyone has finished their holiday spending sprees?
Create a New Year Promotion
Many people like to start the new year with a clean-slate mentality — and that’s something you can capitalize on with a promotion that targets those “creating a new me” shoppers. A number of industries already see a natural lift in sales thanks to common New Year’s resolutions.
From health-related goods to technology, organization, and beyond, there are so many different angles you can promote during the beginning of 2017.
This is an opportunity for you to talk up the benefits of the offerings you have in store — and how they can make 2017 simpler, easier, and overall — better. Pair it with a sale or discount, and you’ve just hit the sweet spot for your shoppers who are ready to spend on a new mentality for the year ahead.
Extract from article by Author: Jason Dent - Director of Integrated Marketing at Campaign Monitor